We are right in the heavy Easter season storm of bunnies and eggs. The eggcitement of many is high and your marketing brain surely doesn't sleep. That means you might be wondering how to keep the excitement going and maintain the momentum in your gamification marketing efforts (read about benefits). You see, the egg got lost. But worry not!

Even though the Easter season will be over after you return to work on Tuesday, the opportunities for engaging your audience and improving customer loyalty are far from over. You'll often hear about reusing content, but let's look at reusing eggs and bunnies in the upcoming 2 weeks.

Keep reading to learn about 5 tips on how you can keep your customers engaged with post-Easter gamification marketing campaigns.

Make a happy squeak and get ready! 🐰

Top 5 Gamification Tips for After Easter

1) Find Missing Eggs 🐣

Easter-themed branded games may not only be popular during the Easter time, but you can utilize them even after. Many of your target audience will buy, paint, or collect Easter eggs over the holiday. So you can position your company to the story line.

Hide a Mystery Box Egg online branded game somewhere on your website and call your audience to help you find it. Of course, they will wonder what's in it for them, so be sure to offer some incentives.

The Mystery Egg campaign would help you keep the eggcitement. It's a random number type of a game, but for this purpose more eggciting than a Lucky Wheel (because it fits the topic). It's a good practice to give a small prize to all participants - this so called consolidation prize can be a discount code, additional product for purchases over a certain amount, or even a priority access to some of the upcoming campaigns you have already planned for.

2) Collect Extra Eggs 🥚

It's no shame that you may have some egg-leftovers. And people don't like seeing waste. That's your opportunity to leverage the Easter topic in a Drop type of an advergame. It would be surprising if your customers rejected your ask for help! Make it an effort for your audience to collect as many extra eggs to a basket as possible so they can be used to feed some people in need.

Your audience are humans, and humans love to play. There is no difference being a so called B2C or B2B company. Just adjust the story.

B2C
You can offer consumer discounts, extra products to boost the average order value, or other benefits such as merchandize and priority access to future campaigns. And if you are a store like Alepa or K-Market, why not partnering with an egg company to boost sales of real eggs?

As a restaurant, you can drive in foodies for an egg-heavy dessert for all special coupon holders (e.g., buy an appetiser and main course, get the dessert).

As a bar, you can offer a 1+1 (Buy One Get One) promotion on drinks with egg whites.

B2B

Did you see the idea of feeding people in need? You can activate your audience and do good. Make it a cent-per-egg donation to a relevant charity and you'll get your audience engaged.

You can do this with much smaller audience than what consumer brands have. You can cap the donation and add elements such as losing points (cents) for each empty or broken egg collected (sorting costs money, right?).

3) Bunny's Vappu Outfit 🎉

How about merging the past theme with the upcoming one? With the 1st of May approaching, these May Day (Vappu) celebrations will be all over Finland (and definitely in other countries, too!). It's a great opportunity to create a Swipe type of a branded online game.

In this gamification marketing campaign, you will utilize your company branding and communication channels to deliver, say, 10 different Bunny's Vappu outfits. Your audience will get to select the ones they like the most.

As a clothing business, you can implement some of your items and link to them with special promotions.

As a restaurant or bar, you can implement a Bunny's Drink and create a coupon valid during the Vappu week (remember to include Book a Table CTA and send reminders).

As a mobility company - e.g., Bolt, Tier or Voi, - you can feature Vappu Bunny on your scooters and offer a Vappu week code (e.g., a free unlock).

4) "What happened?" Quiz 🎓

Use all kind of stories from your areas of operations to engage your audience by a simple "Do you know what happened during the Easter time?" Quiz. Your brand will again be represented in the overall visual appearance of the campaign. And by asking the right questions, you can use this basic tool of gamification marketing to spread more knowledge about various locations you operate in.

You may say that people are tired of quizzes, but you benefit from increased curiosity in this case. You can also include a link to a video or article about an event (such as recent product release) related to your company.

Additionally, you can use this little reminder of events in your gamification strategy to draw priority or unique access to some of the following campaigns where the What's In It For Them (WIIFT) question gets much more specific answer. Meanwhile, this boosts curiosity and triggers the feeling of being special after winning. That supports customer loyalty.

5) Easter Board Cleaning 🧽

You will agree that it's time to scratch the whole Easter topic off the surface. And that's right! So why not making the theme change interactive?
I mentioned scratching on purpose, because you can use a scratch card to get rid off Easter and present whatever comes next. It would look great on the website, but can also be used through other channels - linking to a separate landing page.

This would be a quick activation campaign. Scratchcards are very popular as branded games for businesses because they are simple and attractive to the audience. They can also be visually very appealing and realistic.

Make it a one-day engagement boost and be creative with prizes. It's vital to offer a small prize to (almost) all participants to avoid disappointment and negativity related to your brand. Use various ideas from this article and remember that this can also help you sell out the Easter stock.

As you can see, there are many opportunities to benefit from gamification, especially if it becomes a strong part of your marketing strategy (read about funnel fusion). It also allows you being more interesting for your target audience and gives you more tools to grow your business by working with your existing customer base as suggested in the IRROPS Model.

In conclusion, the end of Easter doesn't have to end your Easter marketing efforts. There is more to squeeze out of the season before you move forward. And the best part is that the same logic will help you maximize many other opportunities throughout the year.

Happy Easter! 🐣🎉